[post_page_title]Weighing down the scales[/post_page_title]
Very rarely do you see a billboard that uses the rectangular template to its advantage. After all, it’s just a canvas for the companies, right? Well, this fitness center decided to use their space to their advantage – and it’s one of the coolest things we’ve ever seen. With Christmas over and done with and summer on the way, we all want to get a slammin’ bikini body, but if we’re weighing down the scales, we’re going nowhere. Except we are going down. Quite literally.