So, we’ve got a task for you. Sit back… relax… and really think about the day that you’ve had today. Did you recognize anything unusual? Did you see any advertisements on your way to work? Did you see any while waiting for the sitcom, Brooklyn Nine-Nine, to come back onto your screen, that sadly might now never happen? Well, there’s a high chance that you did – because the world is full of advertisements. Really, they make the world go round. As a growing market, companies are shelling out more and more of their money every single year on advertisements in the hope that they can reap the monetary rewards in return. They might advertise their services or products on television, social media, newspapers and magazines, and they might even advertise in the real world. The latter choice is called out-of-home advertising and consists of bright and colorful products such as posters and billboards.
Although many believe that technology is overtaking this real-world form of advertising, it’s safe to say that billboards and posters are still alive and kicking – and more successful than ever. Countries around the globe thrust these advertisements on the side of the road, in busy city areas, and even in the middle of nowhere. After all, as long as people see it, it’s a win-win situation. Of course, the aim of these billboards and posters is to get members of the general public to engage with their services and products and to get a few more customers on their books. But how do they choose what colors to use, what photos to showcase, and what slogan to write? Well, they probably decided to do the complete opposite of these hilarious billboards that have to be seen to be believed…
Come on, check it out!
Let’s be honest, IKEA is one of the greatest companies on earth. We reckon they should be given a star on the Hollywood Walk of Fame, a Grammy Award, or even their own show on the Food Network for being so gosh darned brilliant. We would eat anything with those Swedish meatballs in. IKEA is the kind of place you can get lost in, putting together your dream home for rock-bottom prices. Although this multi-billion-dollar company probably doesn’t need to advertise their Scandinavian flat-pack furniture, they still like to dip their toes into the waters of billboard advertising. However, we think the head honchos need a word with the advertising department of this one because this billboard is a load of old doo-doo.
May the odds be ever in your favor
From watching the sci-fi franchise, The Hunger Games, we’ve learned to believe that if we wear colorful wigs and protruding eyelashes, the odds will be ever in our favor. After all, those from the Capitol don’t have to participate, do they? Unfortunately, it seems as though the people of Louisiana are the equivalent of District 12 – because the odds really aren’t in their favor. These poor locals had the decision of a lifetime when they drove past this billboard. Should they take the 1 in 3 chance? Or should they go for the 2 for 3? That croissan’wich does look mighty tasty. Let’s hope they made the right decision.
There’s plenty of room
If you’re a vegetarian or vegan, you might want to look away right about now, because we don’t think you’ll enjoy this one. If you’re not vegetarian or vegan, you’ll probably be rolling over with laughter right now – because this joke has hit us in just the right spot. Yes, this restaurant definitely takes the award for the most hilarious foodie billboard we’ve seen, because although we know it’s a joke, this billboard is totally correct. There really is room for God’s creatures next to the mashed potatoes!
Open for business
Sometimes, you just need to take a leap of faith and spend your last bit of cash on a billboard – and that’s exactly what this British dude has gone. In fact, we have to admire his tenacity, because if we saw this, we would 100% give this guy a job. After all, it shows that he is dedicated, it shows that he is not afraid to take risks, and it shows that he’s not afraid to ask for what he wants and what he deserves. That looks like the perfect employee in our eyes.
Oh no, we won’t!
Although we don’t condone the destruction of public property, we can’t deny the fact that this graffiti is absolutely perfect in every way. Oh, yes it is! Of course, we love the fact that this medical company has thought up a creative and engaging way to get men to the doctors, we also love the fact that these men have ultimately engaged with the billboard. Let’s hope it was a win-win situation for both parties here. The men felt good for exercising their stubbornness, and they also felt good for being checked over.
Getting a handle on the situation
While we like to think that we’re all mature adults who frown upon immature jokes and frivolity, that just isn’t the case. We’re all kids at heart, and we love a euphemism as much as the next guy. In the past, major companies have pulled on our immature heartstrings with their seedy jokes – and FedEx is no different. Yes, hands up who let out a little chuckle when they read this? Of course you did, because handling a package is always a laughing matter. It’s basically the law.
Weighing down the scales
Very rarely do you see a billboard that uses the rectangular template to its advantage. After all, it’s just a canvas for the companies, right? Well, this fitness center decided to use their space to their advantage – and it’s one of the coolest things we’ve ever seen. With Christmas over and done with and summer on the way, we all want to get a slammin’ bikini body, but if we’re weighing down the scales, we’re going nowhere. Except we are going down. Quite literally.
War of the billboards
We really do love it when billboards and companies start to compete with each other. It’s like Katy Perry and Taylor Swift. We all know there is beef there, but they like to keep it classy with their insults. Sometimes. The De Koala brand decided to poke fun of their expensive competitor with this billboard. They used a similar guy in glasses, the used the same style of name, and they even used the same picture-style. Yet, theirs was much less pretentious, something they definitely wanted to make known to the world…
Don’t read this!
The whole point of a billboard is to give companies and businesses the chance to promote their services and products while people are on the go. They adorn the sides of the roads, they stand in front of your car while you’re stuck in traffic, and you’re almost always driving when you see one. Because of this, drivers were left scratching their heads when they saw this billboard. Although they knew getting distracted could have disastrous consequences, how were they supposed to see that message without reading the billboard that’s warning them. This is hurting our heads.
Now that Marley & Me has been out for a whopping ten years were all pretty used to the tears that flow, and how darn emotional the whole movie makes us feel. Yet, we have to feel for these people back in the day, who saw this movie billboard and couldn’t wait to see a heartwarming story about an adorable dog. Although they were pumped to get their puppy love on full blast, their hearts were broken when somebody decided to post the biggest spoiler of them all. I mean, that’s just uncalled for.
The questions of life
Many religious companies and websites in America love to use giant billboards to preach to the driving congregation and entice them to join their ranks. So, WeHaveQuestions.com jumped at the chance to reach out to the youth of this town and showcase the questions they have in regards to popular culture and religion – and we have to give them credit. We’re not sure how many times we’ve asked ourselves whether we can be tight with Jesus and still have tattoos, but we’re pretty sure it’s once now we’ve seen this.
If you work for a company and are looking to use billboard advertisements to your advantage, we would recommend showing your ideas with a few people before you sign off on the font. After all, the font can have a huge impact on what potential customers read and take from your advertisement. While this restaurant hoped to entice people with their ‘Island Flavor’ – they couldn’t help but wonder whether it was actually an ‘Island Flavor’ or whether it was just a ‘Bland Flavor.’ We hope it won’t be the latter because that’s kinda awkward.
Why so sad?
Many companies often use celebrities and famous faces to help promote their products and services, and this company decided to use the beautiful face of Justin Bieber on their billboard. Of course, we don’t mind seeing this teen heartthrob in huge proportion in front of us, but we have to wonder what Justin Bieber has to do with teen job prospects. As a multi-millionaire, we can’t imagine that Justin spends his days worrying about the rest of the world, but it’s a good advertising technique, nonetheless.
Take the good with the bad
There are so many things to say about this billboard; we really don’t know where to start. For starters – quite literally – we would definitely take a trip to this Asian Buffet because the woman looks super friendly. Can you really go wrong with a thumbs-up photo? We think not. Secondly, we admire her honesty. Although her English seems pretty perfect on this billboard, she’s not afraid to tell her customers that it’s all about the food. That’s what it’s all about, am I right? Once you’re done, you can even pop into Target.
Looking for love
If you’re currently riding all alone on a train to singleville, we don’t feel bad for you, son. After all, the rest of us have got 99 problems, but a girlfriend ain’t one. However, it seems as though Tyrone Lewis Sheriff is a bit fed up of the single life. Instead of spending his days swiping through Tinder, Tyrone wanted to see how he would fare wooing the whole town in one. Surely someone would see him in the street and thank him for the Valentine’s message? Hopefully, it will be love at first sight.
Have you ever tried?
Ahhhh, gender stereotypes. Don’t you just love them?! Of course, we all have to be careful that we don’t offend when using these kind of stereotypes, but this serious injury lawyer has used her femininity to her advantage. After all, it is pretty difficult to argue with a woman, because we remember absolutely everything. Including the comment you made on the 5th November 2014 at 16:03. We remember. In fact, we’re gonna keep this woman in mind if we ever had an accident. Hopefully we won’t, but we’re still sold.
All about the meat
Well, this is unfortunately hilarious. When it comes to advertising certain products, we have to feel for the marketing team. Because how the heck do you advertise pork on a billboard? Well, not like this. As if the cringey stock photograph wasn’t enough, they then had to mix things up with a slogan that gets funnier and funnier the more you look at it. Haven’t got it just yet? Just take away the period after the world ‘Pork,’ and you’ll see just what we mean. Got it? Good…
You know a product is legitimate if it has a quote on the billboard. It basically shows the world that they have what it takes to make it big time – at least, that’s what they try to do. Although we don’t know whether these Sheets energy strips are any good or not, we can definitely conclude that their billboard is not. The marketing team probably should have read their quote out loud before posting it in huge letters across the world, because this is now a little awkward…
Hungry for dinner
Sometimes, we know exactly what a company and their billboard is trying to say, but the whole thing gets a little lost in translation when it is shoved on a giant piece of cardboard. Of course, this Family First billboard is just trying to get parents to spend more and more time with their children over mealtimes – but that’s not how we’re reading it. In this instance, it seems as if the cannibalistic kids are looking forward to a leg of a human for their dinner… with a little gravy on the side.
Take a seat
Yes, Ray-Ban have taken the award for one of the best billboards in the world, because this is a load of genius. We’ve already seen that saucy billboards with double meanings really make an impact on our lives – and this one is no different. After all, sunglasses really do sit on your face, so this phrase isn’t really as dirty as it sounds. Yet, because we’re all immature children who like to make everything completely seedy, that’s definitely not how we’re reading it. What about you?