We all have our favorite colors, as well as colors we are naturally stimulated by and drawn to. Color is important for influencing appeal and taste, and it’s one of the major factors that we look at when we apply visual stimulus. But, we bet you didn’t know that color can also affect you both physically and mentally! In fact, it has been proven that different colors can influence different emotional and physical responses.
It’s amazing how important a role color can actually play in our lives, and you don’t really realize how essential colors are. Often we don’t really pay attention to colors, but we should because they are all around us. Many scientists hold the belief that color psychology plays a massive part in affecting our emotional and physical states – we’re going to look at how.
How color affects feeling
Have you ever wondered whether you would feel different in a room that was all blue vs. a room that was all red? Well, the chances are you would, because color affects your mood in ways you probably never imagined it would. Each color comes with its own effect and psychologically makes us feel a certain way. For instance, green makes people feel tranquil and optimistic, blue is associated with calmness, while white often makes us feel fresh and clean.
The study of how color affects us is known as color psychology, and many scientists are beginning to use this as a form of therapy. The official name for this is chromotherapy, and it uses color to help treat and heal the mind and body. It’s actually amazing how colors can serve different functions – for instance, red can help with blood flow, blue is used to treat pain, and yellow can help stimulate the nervous system.
Color can impact on performance
It’s not just the emotional side of things that color can affect, it also has an impact on performance as well. For instance, students who saw red ink before an exam were more affected by fears of failure. Red is generally associated as being a negative color, and this is an example of it having a negative effect on people. Of course, there is no concrete evidence for the long-term effects of certain colors on performance, but it’s definitely something you need to think about.
Color in advertising
Color psychology is also something that is used to great effect by marketing and advertising agencies. When selling a product, companies will use color very strategically during the advertisements. Color is used in advertising to make people hungry, build feelings of trust, show positives, and evoke plenty of other emotions. This is crucial in helping convince people to buy products and services.
So, there we have it, color can have a huge impact on your life, as it affects how you feel physically and emotionally. Psychologically, color is important for our brains, and we make associations between certain feelings and emotions, and particular colors. It’s always worth paying attention to color because it plays more of a role in our lives than we know.